The Reseach EQ team
Research EQ was formed by three familiar faces in the South African marketing research industry. They had previously been teacher / mentor /friend / boss / support / manager to each other, but never business partner, until now. As independent market research consultants, it was becoming tougher to maintain work-life balance and to adapt to the impact of the 4th industrial revolution on market research. During frequent research project collaborations, discussions often tackled issues of relevance and agility.
Given their shared sense of purpose and values, a vision of market research for sustainability started to take shape, giving birth in 2019 to Research EQ. Margaret, Ipeleng and Toni have an accumulative 80 years plus in the market research industry, with individual skills, passions, expertise and networks that have created a brand with significant potential. Their emerging product provides a great source of fulfilment and each expresses gratitude for their partnership daily. When work is purpose-led and fun, creativity and inspiration are never in short supply.
